Did you know that Google brings in over $40 billion in advertising revenue each year? One way Google ensures that it offers its users the most relevant content is by continually updating its algorithm.
While this is good for searchers, it can be a problem for companies that have invested in search engine optimization. If your website recently fell in search results, it’s essential to keep up with all of the Google algorithm changes.
That’s why we made this article. In it, we’ll review tips for staying ahead of the Google algorithm curve. Let’s get started!
Stay Up-to-Date
There are a variety of ways to stay informed about Google’s algorithm changes. First, you can follow the company’s social media and press release statements.
You can also check out the many SEO news articles about algorithm changes. Alternatively, you can hire an SEO company.
It’s these professionals’ jobs to stay up-to-date on the latest changes that can affect SEO for businesses.
Keep Creating User-Friendly SEO
At the end of the day, if you’re creating useful and relevant SEO content, the algorithm changes shouldn’t affect you too much. These changes tend to only target people that spam keywords in fluffy articles.
So, if you maintain a consistent SEO campaign in your marketing budget, the algorithm changes shouldn’t affect you too heavily. Make sure to check out this blog for some SEO campaign examples.
Make Small Changes
Consider making changes to your site one at a time to see if it makes it more algorithm-friendly. Why? Because when you do a complete overhaul, it can be difficult to tell which elements are effective and which ones require more work.
But, when you make SEO-friendly changes one at a time, it’s easy to track the success or failure of it. That way, you’re not wasting time trying to figure out which element needs fixing.
Have a Recovery Strategy
Sometimes Google website updates can upend your entire SEO marketing strategy. This is unfortunate because months or years of work can go down the drain.
The good news is that with a recovery strategy, you can easily get your website back in the search engine rankings. These strategies typically either rework your existing content or quickly create new content to get you back on the search engine results page.
No one likes when updates require them to rework their plan. But, with a recovery strategy, you’re always prepared for the possibility.
Appreciate Learning About Google Algorithm Changes? Keep Exploring
We hope this article helped you learn more about Google algorithm changes. As you can see, keeping up with these changes can be a full-time job. That’s why you shouldn’t be afraid to reach out to professionals for help.
These SEO experts can ensure that your strategy adapts to any changes made by Google.
Want more marketing content like this? Our website has plenty of more topics just like it, so keep reading to find them all.
